showUP has become known as the most inspiring Dutch trade show for home & gift. showUP focuses on buyers from home & gift stores, concept stores, webshops, department stores and museum stores. Stylists, press and bloggers also come along to get inspired.

More than 300 international exhibitors from are present at showUP. Varying from small starting labels and young designers to well-known brands from all over Europe. And that is what makes showUP so charming: big international brands stand side to side with upcoming labels and young designers.

ShowUP is especially intended for buyers of home and gift shops, kids stores, concept stores, department stores, museum stores, webshops, press and stylists.

Visit ShowUp and meet up with IKONIC! See our collection in real life and check out what's new!

IKONIC can be found at booth number C.101-b

Free access. The trade show is for professionals only.

Registration here.(FREE)

Opening hours
Sunday 4 Februari 2024, 10:00 - 17:00 hrs
Monday 5 February 2024, 09:00 - 17:00 hrs

Venue
showUP is held in the EXPO Greater Amsterdam. The venue is well accessible with car and public transport. Look here for the ACCESSIBILITY OF THE EXPO GREATER AMSTERDAM if you travel by car you can use the parking lot, it is at walking distance.

Adress
  EXPO Greater Amsterdam
  Stelling 1
  2141SB VIJFHUIZEN
  The Netherlands

Trade Show for Home & Gift

showUP is more than a regular trade show. It is also a great place to get inspired and do some networking. There are barrista's, foodtrucks and nice terraces. In a pleasant environment you can meetup with colleagues, suppliers and other relationships.

The setup of showUP is remarkably open and inviting. The atmosphere and styling is pleasant and oozes creativity. The booths of exhibitors are spacious and uniform, all the attention goes to the products. In a comfortable and clear way, you can spot new products for your store and meet your existing suppliers.

In addition to participating brands, there is room for young design talent and you will see surprising presentations. listenUP is an exciting lecture program, one of the highlights the trend presentation of buro jantrendman. In the Trend Zone on the floor the trends are visualized and combined with products of participating brands.

Now, that's how professional buying and getting inspired come together.