IKONIC's identity is closely related to the vision and ideas of the designers. The artistic interpretation of the object by the designer is central and is the starting point for each project. IKONIC strives to grow its products into true design classics. To achieve this, the products remain in the collection for a longer period of time. So no fast-fashion or fast-furniture, the objects are given the chance to grow over longer periods of time with design enthusiasts. IKONIC's designers share this vision. The designers' work has proven that it retains its monetary and creative value for a longer period of time.