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Minimalistic and colourful toys, designed by Floris Hovers
Floris Hovers was born in 1976 in Raamsdonksveer, in the South of the Netherlands. After some basic training in engineering and advertising and presentation techniques in Utrecht, he studied at the Design Academy Eindhoven, and graduated in 2004. In 2006 he started his own design studio and workshop.
His designs go back to the absolute essential, and his great understanding of colours, composition and shape are really playful and distinctive.
Floris gained international fame with his iconic Archetoys, and his work can be found in the contemporary art collection of the Stedelijk Museum Amsterdam. For the last year, he made one tractor every single day by hand for the project ‘Daily Tractor’. Floris published a book of the project recently, showing all 365 tractors he made.