IKONIC - playful design
IKONIC was founded by Maurice Doorduyn to show that there are better, or at least more beautiful, alternatives than the mass-produced products we all know.
Never stop playing
The collection introduces children and adults to extraordinary design products. Design objects that are affordable, that can be played with or that inspire to play. Adults have sometimes forgotten about playing along the way, while the desire to play is something that characterizes human beings. Playing has no specific purpose, which makes it a great means to relax, to develop inspiration, to train the creative brain.
Aesthetics first
IKONIC develops toys, interior accessories and furniture designed with a sense of form, color and composition. They are designed by famous designers with great experience, and with high aesthetic quality.
The designs are characterized by the designer's artistic, personal approach to the problem, resulting in a unique object that reflects the designer's vision. The products are products with a signature, an 'author's design'. Here the focus is not the 'target group', as with mass products, but the artistic quality of the object.
The unique designs by Floris Hovers, Lex Pott, Joost Swarte, Kiki van Eijk and Pepe Heykoop illustrate this. The products of IKONIC are sold in The Netherlands and abroad, like at Manufactum, Red Dot design museum and the Cooper Hewitt Design Museum New York.
* Maurice Doorduyn - IKONIC
IKONIC - History
IKONIC was founded by Maurice Doorduyn in 2015, at the time under the name Ikonic Toys, with the aim to create new, iconic toys for an audience that appreciates aesthetics. In this initial phase, the brand was still mainly making "ordinary" toys, such as wooden trains, cars and products under the license of Fiep Westendorp. At that time, the financial crisis still had a long aftermath, and it was difficult to find enough retailers interested in the small collection. Nevertheless, at some point the wooden trains and cars were for sale at (among others) the Conran Shop Japan, &Klevering and at the Stedelijk Museum store.
* Wooden Racetrack, Maurice Doorduyn, 2016, Ikonic Toys
In 2017, IKONIC came into contact with designer Floris Hovers, himself an avid toy lover and collector. After a casual remark ("should you ever have an idea for a toy"), Floris got in touch after a month to say that he had designed a line of toy cars, the now famous "Duotone Collection". This collection of minimalist wooden toy cars was realized with the help of Kickstarter in 2018, but more importantly, the collaboration with Floris Hovers later turned out to be the key of a new direction for the brand. For the NRC's online store, Floris Hovers designed a modern, minimalist nativity scene in 2019, an extraordinary design for usually kitschy product category. The nativity scene is still being produced and is one of IKONIC's best-selling items.
In 2020, ordinary toys were left for what they were, paving the way for contemporary, playful or playable design objects designed by designers of note. The renewed focus provided a new brand name, IKONIC, which reflected the renewed values.
IKONIC products are perfect merchandise items for museumshop, designshop, toyshop and giftshop purchase buyers. Would you like to sell IKONIC in your interior design store, webshop, gift shop or museum store? Go to our B2B page and create an account!
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Ikonic
[email protected]
www.ikonic.shop
COC: 56517297
VAT: NL002018697B94
*IKONIC - Playful Design - Duotone Cars by Floris Hovers
