Playful Design

Creating innovative, playful products and iconic concepts with great designers is the essence of IKONIC. The products must motivate children and adults to think outside of the box, and to experience the power of good design. Creating a parallel universe of well-designed objects will inspire anyone to a new way of thinking.

Ikonic aims to create new design-classics, using the creativity of contemporary designers to develop playful collections that last. We also care for sustainability, but in a way that the user enters into a relationship with the object, which ensures that it is passed on to a new generation.

Designers like Floris Hovers, Luca Boscardin, Femke Hofhuis, Richard Hutten, Studio Kars + Boom and Joost Swarte have designed toys for Ikonic Toys. The products of Ikonic Toys are sold in The Netherlands and abroad, like The Frozen Fountain in Amsterdam and the Cooper Hewitt Design Museum New York.

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