ShowUP is one of the best buying fairs for home accessories and gift items in the Netherlands. The trade fair is aimed specifically at buyers from home furnishing shops, gift shops, concept stores, webshops, department stores and museum shops. Many stylists, press and bloggers also drop by to find inspiration and keep up with the latest trends.

Meanwhile, more than 300 participants from home and abroad participate, from small start-up labels and young designers to well-known brands. IKONIC will also be at this edition, come along to admire the new collections! You will find IKONIC at stand D143 in hall 1.

The first edition of 2025 will be held at EXPO Greater Amsterdam on 2 and 3 February.

Tickets are available for free at www.showup.nl